A good idea can change the fate of any organisation. Sometimes we term such ideas as concepts- product concepts, marketing concepts, HR concepts etc. In order to harvest innovative product development concepts from young minds, we have conducted an idea-mining session- a brainstorming event at the "Amla Shades" of The Calicut Tile Co. on 13th October 2018, in collaboration with NITC- National Institute of Technology, Calicut. Several architects and students of architecture from different institutions, lines and specialties participated in it. The event was branded "Nirmana Nairmalyam"

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