Advertisement Effectiveness Testing
We would like to enhance the effectiveness of our advertisements. As a first step of which we would like to know what you think about these two advertisements of ours. These are meant to be released in some niche magazines. Architects' publications, trade associations' magazines, builders' journals, interior designers' publications etc.
What do you say?
Would you please spare a moment and examine a little carefully the visualisation stance, quality of visual used, relevance and aptness caption and copy, quality of positioning etc
of this ad?
Notions such as "A piece of Calicut" and "a piece from Calicut tile company" is juxtaposed. It 's to hint Calicut Tile Co: is an important name in Calicut. Through this positioning the acceptance of products from Calicut Tile Co: over wide geographical area is being stressed. Body copy goes on to establish the uniqueness of the products and its uncompromising quality. Close of the copy is with a strong appeal to adhere to clay products from Calicut Tile Co:
That piece of Calicut.
Please do comment on this, your suggestions are important to us and will be reciprocated.
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