Thursday, 2 July 2015

We would like to ensure a marketing tool we've designed is really apt and accurate?

We are a fully mechanised terracotta tile and brick making company situated at Feroke, near Calicut, on the banks of Chaliyar river. We are thinking of expanding our operations in Kerala and the nearby states. We thought of going for some simple tools like brochures.

We designed a six page product brochure, a 16 page brochure on a concept called comparison, and six two page product brochures to complement the main product brochure.

I request you please go through these brochures, critically examine the content, nature of the content, visuals and positioning of the products. Please comment on the linguistic accuracy also. Examine the theme around which the whole story is spun.

Please mails us your suggestions.

This brochure is to draw in a comparison to the mind of the customer about the benefits of  using clay tiles and not cement or ceramic tiles on top of the reinforced concrete roof.

Please verify whether the communication powerful enough to bring in a desired change.



















 Then to accompany this multi-page brochures we have created a set of 6 two page brochures:

The first of this series is for the roofing tiles. view it below and mail back your opinion.


Hope you approve the content, design and positioning. Please comment. Then we created another tow page pull out for hollow blocks and bricks. We have to grab a share of the wall building products market. As you terracotta hollow bricks is the ideal material for wall construction. 



When you need to ensure a proper entry and exit for the fresh air you have to use the ventilator block.  Please see the brochure we have designed for the ventilator blocks. 


Let the smoke and stale air inside be driven out in a natural way. Let's make a 'Hawa Mahal' in our dwelling place too.



Producing building products, is not the only area The Calicut Tile Co. are experts in. They can use these products in its most effective way. The Calicut Tile
Co. has started a construction division also. Please see a two page pull out designed for promoting the construction arm of The Calicut Tile Co.




The Envelope


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https://www.facebook.com/thecalicuttileco 


Please do mail us your suggestions.